Built for Multi-purpose
25–30 Events | 15,000+ Miles
10,000+ Attendees Per Event
“People aren’t leaving the space without learning something.”
— Tad, Motorsports Management
❋ The Challenge
As Mercury Racing's event program expanded, traditional pop-up displays were no longer enough. The brand needed a way to consistently showcase its products, educate customers, and create meaningful interactions at boat shows, dealer events, and manufacturer visits across the country.
More importantly, they needed a solution that could be deployed efficiently, repeated at dozens of events each year, and evolve alongside the brand.
❋ Our Solution
Motorsports Management partnered with Mercury Marine to design, build, maintain, and manage a fully custom mobile marketing platform that brings the Mercury brand directly to its audience.
Purpose-built for life on the road, the expandable trailer doubles its footprint once deployed, creating an immersive learning environment complete with interactive displays, meeting space, digital content, and product showcases. Every element was designed with efficiency in mind—from rapid setup and teardown to a modular interior that can easily adapt as products and marketing priorities change.
The Results
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The Mercury Racing mobile experience travels to approximately 25–30 events each year, bringing the brand directly to customers, dealers, and boat manufacturers.
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Built for life on the road, the platform travels thousands of miles annually—from California to Rhode Island and everywhere in between.
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The truck creates a highly visible Mercury Racing presence, reaching approximately 10,000 people at a typical event.
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A modular interior, rapid setup, and adaptable displays allow Mercury Racing to refresh the experience as products and marketing priorities evolve—without rebuilding the platform from the ground up.
“We knew we could make it more affordable for the client if we could design, build, maintain and manage the tour.”
— Tad, Motorsports Management
